Take the scenic route through Monterey County's beautiful Big Sur

Photo credit: See Monterey.

Take the scenic route through Monterey County's beautiful Big Sur. Summer is fully upon us and there’s nothing quite like a road trip down California’s coastal Highway 1. See Monterey has launched an inspiring new guide to help travelers explore the region called HOW 2 HWY 1.

"For many across the country and around the world, the quintessential Highway 1 road trip is a bucket list experience of coastal bliss and open-road freedom," said Rob O'Keefe, President and CEO of See Monterey. "This summer, we invite travelers to transform that dream into an unforgettable escape along California's Central Coast. Visitors can immerse themselves in the region's beauty while supporting cherished, locally owned businesses in Big Sur, the Salinas Valley, and beyond."

Check out this new resource and personalize the perfect trip!

By CB.