Destination of the Week: Mallorca
Photo courtesy of Zafiro Hotels
Mallorca has long been a favorite Mediterranean escape — a place where sun, sea, and sophistication meet. This week, Daily Travel Source spotlights Zafiro Hotels, a Mallorcan family-owned brand redefining the island’s luxury experience for a new generation of travelers. We spoke with Cecilia Svane, Global Marketing Director at Zafiro Hotels, about how the brand blends authenticity, design, and sustainability across its growing collection.
Mallorca has long been a favorite Mediterranean escape. How is Zafiro helping redefine the island’s luxury experience for today’s travelers?
The Mallorcan-family-owned Zafiro brand portfolio epitomizes the island’s evolving charm and growing shift towards luxury travelers. Since its founding in 2017, Zafiro has been defined by its passion for the Mediterranean lifestyle and a belief that genuine luxury is found in meticulous attention to detail, authenticity, reliability and attentive service. The brand is comprised of Zafiro Hotels a selection of four-star resort hotels, the five-star Zafiro Palace Collection – home to luxury resorts featuring exceptional design, exclusive facilities and first-class service – and the Zafiro Boutique Collection, including historical Mallorcan buildings converted into elegant boutique hotels, the brand offers the perfect escape for every type of traveler. With 14 hotels in total, Zafiro offers the perfect escape for every type of traveler.
Zafiro Palace Andratx and Zafiro Palace Palmanova both blend resort indulgence with a sense of place. What sets each apart — and what unites them under the Zafiro brand?
Situated above the bay of Camp de Mar, Zafiro Palace Andratx offers a luxe take on island living for discerning travelers featuring five restaurants, a trio of garden and infinity pools, a luxurious spa and wellness center and bespoke amenities. Its All-Inclusive Redefined package is a standout for the Zafiro brand, as guests enjoy personalized touches such as VIP concierge service, airport transfers and preferential reservations in all hotel restaurants.
Approximately 7.5 miles away, just steps from Palmanova Beach, 20 minutes from Palma’s Old Town and 10 minutes from Port Portals marina, Zafiro Palace Palmanova offers a vibrant, family-friendly atmosphere where both adults and children are treated like VIPs. The resort’s new Zafiro Club Suites feature an exclusive pool, a 25-minute massage for two and personalized service throughout the stay. Also, with its new Ocean Discovery package with Palma Aquarium, the resort provides the perfect mix of relaxation, enrichment and discovery for guests of all ages. Both are part of Zafiro Palace Collection, the two properties exude sophistication and genuine experiences, while highlighting their exceptional locations in Mallorca.
Son Sabater by Zafiro marks a new chapter for the collection. What inspired this intimate, design led concept, and how does it reflect Mallorca’s modern identity?
Son Sabater by Zafiro represents a natural evolution of the Zafiro brand, one that honors Mallorca’s past while embracing its contemporary spirit. Opened in 2024, this 16th -century finca has been lovingly restored into an intimate boutique hotel with a farm-to-table restaurant, serene spa and modern amenities, where design, heritage and nature coexist. With only 15 suites and villas surrounded by Mediterranean oak forests at the foot of the Serra de Tramuntana mountain range, a UNESCO World Heritage Site, Son Sabater invites guests to slow down and reconnect with the island’s authentic rhythms. Rooted in age-old traditions and local heritage, the property showcases a different side to Mallorca through thoughtful design and understated luxury.
Wellness, gastronomy, and sustainability continue to shape the way travelers choose where to stay. How are these values expressed across Zafiro’s properties?
Through the brand’s Zafiro Goes Greener program, innovative systems across all properties have been implemented to reduce water and energy use, minimize waste and champion local sourcing. At Zafiro Palace Andratx, for example, the property abides by a zero-kilometer philosophy and prioritizes local purveyors for dining, in-room amenities and décor to reduce the carbon footprint associated with goods transport. Hotel guests at Zafiro Palace Andratx and Zafiro Palace Palmanova can book an electric llaut excursion, to enjoy the traditional boat of the Balearic Islands while causing no emissions or stress to local marine wildlife, while Son Sabater by Zafiro utilizes ingredients from its own garden in farm-to-table dishes. Each hotel undergoes regular environmental audits and participates in nationwide sustainability initiatives, ensuring continual progress toward regenerative tourism.
For those planning a Mallorca getaway in 2026, what’s your insider recommendation for experiencing the island through Zafiro’s lens?
Mallorca through Zafiro’s lens embraces slow discovery, local flavor and the island’s timeless Mediterranean charm. Travelers can begin their journey in Palma to stroll past designer boutiques such as Rialto Living and Cortana and start their mornings with coffee and warm ensaïmada at Ca’n Joan de S’Aigo. Continuing west to Andratx and Port Adriano, a top experience is sailing the coastline aboard a traditional llaut or relaxing at sophisticated beach clubs like Gran Folies. In the Serra de Tramuntana mountain range, hike between Valldemossa and Deià, enjoy dinner beneath the olive trees at Son Sabater Restaurant and watch the sun sink behind the cliffs at Sa Foradada. Finally, enjoy the island’s north with a glass of wine at Can Axartell or dinner at Fusion19 to fully embrace the beauty of Mallorca’s landscapes and traditions across the island.
