Destination of the Week: Hunterdon County
Photo credit: Hunterdon County.
This week, Daily Travel Source is spotlighting Hunterdon County, New Jersey — a destination where river towns, rolling hills, and a vibrant farm-to-table culture create one of the Northeast’s most inviting escapes. We spoke with Marc Saluk, the county’s Economic Development & Tourism Director, about how Hunterdon preserves its small-town authenticity while drawing travelers and Hollywood productions alike.
Hunterdon County is often described as New Jersey’s hidden gem. For someone who’s never visited, what makes the area so special and worth exploring?
Hunterdon County is not a ‘hidden gem’. In fact, the County has emerged as a nationally recognized destination, celebrated for its small-town charm and as a favorite backdrop for major film productions. Recent projects like Echo Valley and Happy Gilmore 2 have highlighted the county’s scenic river towns, rolling hills, and historic main streets, bringing national attention to its authentic landscapes. Visitors can explore charming towns, kayak along the Delaware River, or hike through more than 8,000 acres of parkland, all while experiencing the same picturesque settings that have captured Hollywood’s eye. Hunterdon offers an escape where history, nature, and small-town charm converge, making it a destination with both local heart and national recognition.
The region has a strong reputation for local farms, markets, and wineries. How has the farm-to-table movement shaped the county’s identity—and where should visitors start tasting it?
Farm-to-table isn’t just a trend in Hunterdon County but a cherished experience served throughout its many award-winning restaurants. This month, a Friends of James Beard: A Taste of Hunterdon event celebrated this tradition, showcasing the region’s chefs, as well as local wineries and breweries. Visitors should know that Hunterdon County’s agricultural roots run deep, and local farmers, vintners, and chefs have turned the region into one of New Jersey’s culinary hot spots. Seasonal farmers markets overflow with fresh produce, artisanal cheeses, and baked goods. Visitors can start at places like the Hunterdon Land Trust Farmers’ Market, enjoy wine at Old York Cellars or Beneduce Vineyards, and savor meals crafted with local ingredients at acclaimed spots such as the Stockton Inn or at Canal House Station.
From river towns like Lambertville to countryside escapes, Hunterdon County has a wide range of experiences. What are a few must-do activities for a weekend getaway?
Hunterdon County provides four seasons’ worth of outdoor recreation. A weekend might begin with a morning stroll through Lambertville’s antique shops and art galleries, followed by a bike ride or a stroll along the Delaware; Raritan Canal towpath. Visitors can then head into the countryside for a wine tasting or a scenic drive along winding back roads framed by farms and historic barns. Outdoor enthusiasts can hike or bike the County’s various trails, spending time on its many lakes and rivers for kayaking, fishing and sailing.
How does Hunterdon County balance preserving its small-town charm and natural beauty while still growing as a destination for travelers?
Hunterdon County takes pride in its thoughtful approach to tourism and development. By emphasizing preservation of open space, supporting family-owned businesses, and investing in cultural and historical assets, the County ensures that growth never overshadows authenticity. Rather than over-commercializing, the community focuses on sustainable tourism by celebrating what makes the area unique while creating opportunities for visitors to engage with local farmers, artisans, and business owners. The result is a destination that feels timeless yet welcoming to new generations of travelers.
Fall in the region is especially magical—think harvest festivals, foliage, and cozy inns. What upcoming seasonal events or experiences should travelers put on their radar?
Fall is among one of the best times to visit Hunterdon County. Autumn colors transforms the County into a postcard of golds, ambers, reds and yellows. Scenic drives and hikes become even more breathtaking with the peak foliage, and many farms open their orchards for apple picking, hayrides, and pumpkin patches. Seasonal traditions like the Clinton Pumpkin Festival and Harvest Fest on historic main street in Flemington, along with local vineyard harvest celebrations are some of the must-attend fall highlights. Pair that with evenings spent in a historic inn or riverside B&B and fall in Hunterdon offers the perfect mix of festive energy and cozy retreat. For a complete listing of events and happenings, travelers can visit www.explorehunterdonnj.com
